1. Scope
This Policy describes WheelElite.com practices for information collected through this website, customer support, quote and fitment tools, checkout and payment follow-up, accounts, and messaging programs. It does not replace the separate privacy terms of a payment provider, supplier, or other service you choose to use directly.
2. Information we collect
The information depends on what you do on the site and may include:
- Contact and account details: name, email, phone number, account details, and verification status.
- Vehicle and fitment details: year, make, model, trim, suspension, tire size, wheel preferences, and notes you provide.
- Quote and order details: selected products, quantities, delivery and billing details, payment-method preference, tax and shipping information, and communications about your request.
- Support and consent records: messages, customer-service history, SMS program and opt-in details, opt-out requests, and one-time verification activity.
- Technical and usage details: IP address, browser and device type, requested pages, referring page, approximate location derived from IP address, security signals, and interactions with the site.
- Campaign attribution: referring campaign details, UTM parameters, and advertising click identifiers such as GCLID, GBRAID, WBRAID, FBCLID, or MSCLKID when present and permitted.
We collect information from you, from your browser or device, and from providers that help deliver a service you request.
3. How we use information
- provide fitment assistance, quotes, accounts, verification codes, order review, payment follow-up, delivery coordination, and customer support;
- confirm availability, supplier conditions, shipping, warranty, product condition, timing, taxes, and the final written order before payment;
- secure, troubleshoot, measure, and improve the website and customer experience;
- attribute inquiries and submitted orders to campaigns and prevent duplicate or fraudulent requests;
- send marketing messages only when the applicable permission has been provided; and
- maintain business, consent, and transaction records and comply with legal obligations.
6. Text messaging and verification
WheelElite.com may send one-time passwords or verification codes when you request account or checkout verification. We may also send non-marketing quote, fitment, invoice, order, delivery, or support texts when you select the applicable optional SMS consent. Promotional texts require a separate marketing opt-in.
- Consent is program-specific, is not a condition of purchase, and may be withdrawn.
- Message frequency varies; message and data rates may apply.
- Reply STOP to cancel texts from the sending number. Reply HELP for help.
- A verification or service message does not enroll you in marketing texts.
See the SMS Terms for program details.
7. Retention and security
We retain information for as long as reasonably necessary for the purposes described here, including transaction, consent, dispute, legal, security, and fraud-prevention needs. Retention varies by record type. We use administrative and technical safeguards designed to protect information, but no transmission or storage system can be guaranteed completely secure.
8. Your choices and rights
You may decline optional analytics, unsubscribe using a marketing email's instructions, and stop text messages by replying STOP. You may ask to access, correct, or delete personal information by contacting us. We may need to verify your identity and may retain information where permitted or required by law.
Depending on where you live, applicable law may provide additional privacy rights. We will not discriminate against you for exercising a privacy right.
9. Children and changes
The site is not directed to children under 13, and WheelElite.com does not knowingly collect personal information from children under 13. We may update this Policy as the service or legal requirements change. The current version and effective date will be posted on this page.